Skoda used a travel time API for its dynamic Digital OOH campaign, delivered to roadsides, malls & cinemas across the UK. The campaign displayed live travel times to the four highlighted destinations- Rye, Cardigan Bay in Wales, Norfolk and The Lakes District, updating in real-time based on current conditions.
Category: Automotive
Media: Outdoor
Brand: Skoda
Agency: Fallon
Geo: United Kingdom
Advertising Agency: Fallon, UK
Senior Creative: Ricardo Motti
Group Account Director: Carolyn Cho
Senior Account Manager: Hannah Nathan
Project Manager: April Davies
Junior Producer: Eleanor-Rose Stamp
DOOH Production Company: Grand Visual
Production Director: Ben Putland
Digital Director: Ric Albert
Technical Director: Keira Kaine
Relationship Manager: Ben Privett
Published: May 2017