Sky Tv: THE TALKING WINDOW

Credits & Description:

Advertiser: SKY DEUTSCHLAND
Agency: BBDO GERMANY
Category: Transit
Advertising campaign: THE TALKING WINDOW
Other Credits: Audio Production: Studio Funk Düsseldorf
Account Supervisor: Dirk Bittermann (General Manager)
Art Director: Martino Monti
Producer: Julia Diehl
Creative Director: Kristoffer Heilemann
Copywriter: Schakir Islamow
Executive Creative Director: Sebastian Hardieck
Art Director: Sebastian Steinhoff
Illustrator: Burkhard Schulz
Executive Creative Director: Christian Mommertz (Creative Managing Directors)
Art Buyer: Eva À Wengen
Advertiser's Supervisor: Ivo Hoevel
Creative Director: Sebastian Hardieck
Account Manager: Sebastian Koenen
Producer: Steffen Gentis (Head Of Tv)
Chief Creative Officer: Wolfgang Schneider
Other Credits: Production Company: Congaz Düsseldorf

Ambient Execution Description
The work was used within Public transport vehicles in several German cities.Sky makes use of the observation that bored passengers like to lean their head against the window for a spectacular new form of public transport advertising.A special transmitter releases high-frequency vibrations to the windows of public transport vehicles.When leaning against the window the vibration is transmitted through the skull into the brain where it is converted into sound.The advertising message is heard without any acoustic signals travelling through the ear.