Slovak Caves Administration: Undeground Periscopes

Credits & Description:

Campaign name: Undeground Periscopes
Registrant: Wiktor Leo Burnett
Brand name: Slovak Caves Administration
Designer: Andrej Hlavacka
Art Director: Stefan Andrejco, Lukas Karasek
Executive Creative Director: Peter Kacenka
Creative director: Stefan Andrejco
Copywriter: Martin Keder
Creative idea explanation: With an underground periscope tourists can now virtually visit Slovak´s most beautiful caves. The heart of the unit is a smartphone equipped with a gyroscope and an app that reacts to movement. When a person looks into the periscope, motion sensors activate the smartphone inside loaded with 360 degrees images in full HD quality. User can choose from 12 caves to virtually visit. 3 periscopes were placed in popular tourist attractions around Slovakia which are close by the caves.