Smart Outdoor, Case study SMART CABRIO ALLEY by BBDO Beijing

SMART CABRIO ALLEY
The Outdoor Advert titled SMART CABRIO ALLEY was done by BBDO Beijing advertising agency for subbrand: Smart Cabrio (brand: Smart) in China. It was released in Apr 2014.

Smart: SMART CABRIO ALLEY

Released
April 2014
Posted
April 2014
Market
Industry

Awards:

Spikes Asia, 2014
OutdoorADAPTED OUTDOOR: ADAPTED INDOOR POSTERSBronze Spike

Credits & Description:

CLIENT MERCEDES-BENZ
PRODUCT SMART CABRIO
ENTRANT BBDO CHINA BEIJING, CHINA
TYPE OF ENTRY ADAPTED OUTDOOR
CATEGORY ADAPTED INDOOR POSTERS
TITLE SMART CABRIO ALLEY
PRODUCT/SERVICE SMART CABRIO
ENTRANT COMPANY : BBDO CHINA BEIJING, CHINA
ADVERTISING AGENCY : BBDO CHINA BEIJING, CHINA
ADVERTISING AGENCY 2 : PROXIMITY BEIJING, CHINA
LEONG WAI FOONG BBDO GREATER CHINA EXECUTIVE CREATIVE DIRECTOR
ARTHUR TSANG BBDO BEIJING EXECUTIVE CREATIVE DIRECTOR
HOWARD MOK BBDO BEIJING DEPUTY EXECUTIVE CREATIVE DIRECTOR
GIN TEE BBDO BEIJING CREATIVE DIRECTOR
GIN TEE, WOODY HU, MAGIC XU BBDO BEIJING ART DIRECTOR
ARTHUR TSANG, LAKUTA LI BBDO BEIJING COPY WRITER
DIGI WU BBDO BEIJING GROUP ACCOUNT DIRECTOR
FRED WANG BBDO BEIJING ACCOUNT MANAGER
PROCOLOR ADDITIONAL COMPANY
A+ PHOTOGRAPHY ADDITIONAL COMPANY