Smart Outdoor, Case study Little Billboard by BBDO Toronto
The Outdoor Advert titled Little Billboard
was done by BBDO Toronto advertising agency for Smart in Canada. It was released in Nov 2010.
Smart: Little Billboard
Brand
Media
Released
November 2010
Posted
November 2010
Market
Industry
Agency
Executive Creative Director
Art Director
Copywriter
Photographer
Typographer
Awards:
| One Show 2011 | ||
|---|---|---|
| One Show | Out Of Home / Campaign | Merit |
Credits & Description:
Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar
Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.