Society For The Prevention Of Cruelty To Animals (SPCA): A voice for a future, 1

Credits & Description:

Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice.
Media: Outdoor
Category: Charities & appeals
URL: http://www.sgpa.ch/adoptes-heureux/
Client: Geneva SPCA
Agency: Havas Worldwide Geneva
Production: Havas Worldwide Geneva
Country: Switzerland
Executive Creative Director: Folker Wrage
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Director: Simeon Brandner
Art Director: Pierre-Olivier Gardello
Planner: Alexis Mouthon
Account Director: Caroline Prince
Post production: Scan Graphic
Illustrator: Yeaaah! Studio