Everything starts with a simple gesture.That's how SPCA Geneva via agency, Havas, starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke. On different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA's Open Days in Geneva.
Media: Outdoor
Category: Charities & appeals
URL: http://www.sgpa.ch
Client: Geneva SPCA
Agency: Havas Geneva
Country: Switzerland
Director: Geoffroy Dubreuil
Creative Director: Gabriel Mauron
Art Director: Simeon Brandner
Art Director: Pierre-Olivier Gardello
Copywriter: Thibaud Genevois
Production company: Gobet Rutschi
Managing Director: Henri Balladur
Managing Director: Damien Fournier
Account manager: Laurine Veuthey
Published: September 2017