Sos Mata Atlantica: CHICKENS IN THE CINEMA

Credits & Description:

Category: Small Scale Special Solutions

Advertiser: SOS MATA ATLÂNTICA

Product/Service: ENVIRONMENTAL AWARENESS

Agency: F/NAZCA SAATCHI & SAATCHI

Chief Creative Officer: Fabio Fernandes

Creative Director: Eduardo Lima

Copywriter: Mariana Borga

Art Director: João Linneu/Fabio Brigido

Account Supervisor: Daniela Keller/Gisella Assumpção

Advertiser's Supervisor: Márcia Hirota

Account Manager: Marcello Penna

Planner: Monica Bauer

Account Manager: Marcello Penna

Planner: Monica Bauer

Other Credits: Graphic Producer: Jomar Farias/Robson De Vitto/Leandro Ferreira



Ambient Execution Description

The idea came when we discovered in an article that reported that during rush hour the average speed of a car is almost the same as a chicken.

If the speed is almost the same, the campaign proposes: Take the chicken, at least that is environmentally friendly.

The action consisted in use fabric chickens seated in the seats of some theaters in Sao Paulo in sessions after the rush hour.

So people could see when they get there, that the chickens have arrived before them ...

So go by chicken!