Special K: JEANS DONATION BOX

Credits & Description:

Category: Special Build

Advertiser: KELLOGG

Product/Service: SPECIAL K

Agency: JWT KOREA

Executive Creative Director: Gyuyong Oh/Suhong You

Creative Director: Minjung Kim

Copywriter: Jungmin Ha/Saerom Song

Art Director: Gihae Nam/Jaejin Kim

Account Supervisor: Sunny Kwon

Advertiser's Supervisor: Linda Ahn

Producer: Jaejin Kim

Account Manager: Inna Woo/Hana Choi

Account Manager: Inna Woo/Hana Choi



Ambient Execution Description

Special K has campaigned ‘Getting in jeans shape’ for 3 years. We provided women, while achieving a beautiful jeans shape through Special K, the chance to become beautiful even inside through the jeans.

We installed jeans donation boxes at 18 places like women’s universities,

bus shelters, apartments and so on. And, put up the posters which

announced the start of the campaign at various places. Women

donated jeans which didn’t fit them anymore.



Drop your size, Drop your jeans



Please drop your jeans into the box that became too big after managing with Special K.

These jeans will be donated to the women in third world countries.