Telefonica Outdoor, Ambient, Case study SPEEDY MOVIL by Y&R Lima

SPEEDY MOVIL
The Outdoor Advert titled SPEEDY MOVIL was done by Y&R Lima advertising agency for subbrand: Speedy Broadband (brand: Telefonica) in Peru. It was released in Jun 2009.
Advertising campaign for Telefonica

Telefonica: SPEEDY MOVIL

Brand
Speedy Broadband  (Telefonica)
Media
Outdoor, Ambient, Case study
Released
June 2009
Posted
June 2009
Market
Peru
Industry
Internet Service Providers, Telecommunications Services, Mobile Communications
Agency
Y&R Lima
Executive Creative Director
Flavio Pantigoso
Copywriter
José Miguel Rivera
Producer
Patricia De La Cuba
Account Supervisor
Manuel Ahumada
Art Director
Erick Galván

Awards:

Cannes Lions 2010
Outdoor-Bronze

Credits & Description:

Type of Entry: Ambient
Category: Ambient: Stunts & Live Advertising
Title: SPEEDY MOVIL
Advertiser/Client: TELEFONICA MOVILES
Product/Service: SPEEDY MOVIL BROADBAND
Entrant Company: Y&R Lima, PERU
Advertising Agency: Y&R Lima, PERU
Executive Creative Director: Flavio Pantigoso
Copywriter: José Miguel Rivera
Planner: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Producer: Patricia De La Cuba
Art Director: Erick Galván
Description of Ambient execution:
Using techniques like Japanese Human Art, FlashMob and Black Box, very popular throughout the internet, street performances display on the spot and in a theatrical and fun way, the different uses of Speedy Móvil, a fast broadband connection to the internet from anywhere.