Spotify: David Bowie Is Here [supporting content], 5

Credits & Description:

Brand: SPOTIFY
Entrant: SPOTIFY NEW YORK
SPOTIFY New York, USA Entrant Company
SPOTIFY New York, USA Idea Creation
TRULY DESIGN Turino, ITALY Production
LEISURE INC Brooklyn, USA Media Placement
Seth Farbman Spotify In-House Chief Marketing Officer
Jackie Jantos Spotify In-House VP, Brand and Creative
Alexandra Tanguay Spotify In-House Senior Global Brand Director
Alex Bodman Spotify In-House Global Executive Creative Director
Rasmus Wangelin Spotify In-House Global Brand Design Director
Belinda Lopez Spotify In-House Global Director of Integrated Production
Noel Yeo, Bruno Luglio Spotify In-House Associate Creative Director
Erik Herrstrom Spotify In-House Senior Art Director
Rainy Fu, Angeline Toh Spotify In-House Art Director
Will Oswin Spotify In-House Designer
Cynthia Angel Spotify In-House Senior Producer
Jeong Park, Kenzie Tankersley Spotify In-House Producer
Christian Navarro Spotify In-House Global Brand Director
Candice Greenberg Spotify In-House Senior Global Brand Manager
Christine Motch Spotify In-House Associate Brand Manager
Marian Dicus Spotify In-House Head of Global Content Marketing
Sam Duke Spotify In-House Associate Director, Artist & Content Marketing
Scott Marsden Spotify In-House Head of Global Media
Teal Kratky Spotify In-House Global Media Manager
Dustee Jenkins Spotify In-House Global Head of Communications
Tamika Young Spotify In-House PR Manager
Zainab Hasnain Spotify In-House Global Social Campaign Manager
Jordan Toczynski Spotify In-House Social Media Marketing
Sarah Henderson Spotify In-House Senior Legal Counsel
Lauren King Spotify In-House Business Affairs Lead
Synopsis:
Entry Summary
Before music legend David Bowie passed away two years ago, he was often spotted in SoHo, New York City, where he lived for the last two decades of his life. He had confessed to having “a sentimental attachment to the city since I was 17” and would later in life declare, “I am a New Yorker.” So when the world-touring DAVID BOWIE IS exhibition arrived in New York City, it felt especially poignant to pay tribute to one of its most famous residents at his local subway station.
Brief Explanation
Spotify worked with the transport authorities to reimagine David Bowie’s local subway station as a museum exhibition space. This meant access to several areas previously unavailable to advertising, such as the station’s structural beams, which allowed for a 150-ft anamorphic centerpiece. Altogether, we created over 40 unique pieces in large format prints, including never-before-seen photographs from longtime collaborators, personal items from his Archive, recreated the infamous “David Bowery” street sign, and commissioned a new painting from the artist who created the art for Space Oddity. Each piece came with a gallery-style description card with the distance to the place mentioned, and a Spotify code that plays the song it inspired. Turnstiles, pillars, stairs, etc. were covered in a specially created orange motif to help guide commuters through the experience. Vending machines at Broadway-Lafayette Station issued “Tickets to Mars,” limited-edition MetroCards featuring Bowie’s different personas.