Media: Outdoor
Category: Electronics & Technology
Agency: Leo Burnett
Brand: Sprint
Geo: Americas, United States
Sprint, the only mobile network with truly unlimited data, wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the truly unlimited network. How could we highlight just how much EVO helps you do what you love? New York has a lot of things to love. That’s why we created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Colin Selikow (Leo Burnett Chicago)
Project Manager: Craig Zito (Digitas)
Motion Designers: Christopher Hamilton
Account Supervisors: Corey Abad (Leo Burnett Chicago)
Art Directors: Doug Burnett (Leo Burnett Chicago)
Producers: Nicky Furno (Leo Burnett Chicago)
Technical Leaders: Roko Sinovcic (Digitas)
Technical Leaders: Laura Mullen (Digitas)
Art Directors: Pablo Jimenez (Leo Burnett Chicago)
Account Supervisors: Randi Herzberg (Leo Burnett Chicago)
Producers: Chance Woodward (Leo Burnett Chicago)
Copywriters: Doug Burnett (Leo Burnett Chicago)
Motion Designers: John Hatfield
Executive Creative Director: Michael Boychuk (Leo Burnett Chicago)
Copywriters: Pablo Jimenez (Leo Burnett Chicago)
Account Supervisors: Vanessa Mackey (Leo Burnett Chicago)
Creative Directors: Vince Cook (Leo Burnett Chicago)
Chief Creative Officer: Susan Credle (Leo Burnett Chicago)
Published: June 2012