Advertiser: COCA-COLA
Agency: WMcCANN
Category: Special Build
Advertising campaign: MONUMENT
Creative Director: Carlos "ia" Murad
Art Director: Leo Saito
Account Supervisor: Marcio Borges
Planner: Mariana Azuguir
Copywriter: Rubens Marinelli
Copywriter: Sabrina Korman
Chief Creative Officer: Washington Olivetto
Producer: Daniela Conde
Executive Creative Director: Guime Davidson
Art Director: André Candeloro
Planner: Mariane Maciel
Account Manager: Samantha Faria
Advertiser's Supervisor: Juliana Senna
Copywriter: Omar Caldas
Art Director: Rafael Rosa
Planner: Thiago Krafzik
Ambient Execution Description
In order to bring the brand closer to its target audience, we created a monument for the street art using cans of Sprite. The place chosen was a popular public skatepark in Porto Alegre (RS), city where the brand has strong appeal.