Sprite: SPRITE SHOWER

Credits & Description:

Type of entry: Use of Promo & Activation
Category: Best Use of Ambient in a Promotional Campaign
Advertiser: THE COCA-COLA COMPANY
Product/Service: SPRITE
Agency: OGILVY BRASIL São Paulo, BRAZIL
Advertiser THE COCA-COLA COMPANY
Product SPRITE
Entrant OGILVY BRASIL São Paulo, BRAZIL
Title: SPRITE SHOWER
DM/Advertising Agency: OGILVY BRASIL São Paulo, BRAZIL
Chief Creative Officer: Anselmo Ramos (Ogilvy Brasil)
Executive Creative Director: Claudio Lima (Ogilvy Brasil)
Executive Creative Director: Fred Saldanha (Ogilvy Brasil)
Creative Director: Danilo Janjacomo (Ogilvy Brasil)
Copywriter: Luiz Vicente “batatinha”simões (Ogilvy Brasil)
Art Director: Fernando Saú (Ogilvy Brasil)
Head Of Production: Nana Bittencourt (Ogilvy Brasil)
Account Director: Ana Paula Perdigão (Ogilvy Brasil)
Account Supervisor: Fabiana Amorim (Ogilvy Brasil)
Advertiser's Supervisor: Gian Martinez (The Coca-Cola Company)
Advertiser's Supervisor: Guido Rosales (The Coca-Cola Company)
Advertiser's Supervisor: Ana Paula Castelo (The Coca-Cola Company)
Production Company: Hungryman (Hungryman)
Executive Producer: Alex Mehedff (Hungryman)
Producer: Renata Dumont (Hungryman)
Director: Gualter Pupo (Hungryman)
Director Of Photography: Fernando Young (Hungryman)
Sound Design/Arrangement: Dimi Kireeff (S De Samba)
Music Composer: Marcio Chavemarin (S De Samba)
Music Production: Fernando Fesztock (S De Samba)
Describe the brief from the client
Sprite shower was created to promote the refreshing power of Sprite during the summer season in Brazil, when temperatures easily hit the 40ºc mark.
Describe the creative solution to the brief/objective.
Sprite Shower was built over the course of 60 days, then transported to the beach and rebuilt there. Along with the Sprite Shower itself, we had a team doing product sampling, showing that the only thing that could match the refreshment of the shower, was a sip of Sprite.
Describe the results in as much detail as possible.
Sprite Shower served 1,500 showers a day in the beaches of Buzios, Rio de Janeiro, one of the most crowded summer locations in Brazil. Now the project is being picked up in other countries and will be available throughout LATAM in Summer 2013.
Sprite Shower allowed us to stay in the midst of our target at the moment and location where they craved for refreshment the most, reinforcing brand attributes and generating a lot of talkability from those who participated.