Sprite Outdoor THE HOT DEAL MACHINE by Ogilvy & Mather Mexico

THE HOT DEAL MACHINE
The Outdoor Advert titled THE HOT DEAL MACHINE was done by Ogilvy & Mather Mexico advertising agency for Sprite in Mexico. It was released in Feb 2013.
Advertising campaign for Sprite

Sprite: THE HOT DEAL MACHINE

Brand
Sprite
Media
Outdoor
Released
February 2013
Posted
February 2013
Market
Mexico
Industry
Soft Drinks
Agency
Ogilvy & Mather Mexico
Creative Director
Ivan Carrasco
Creative Director
Sergio Diaz-Infante
Art Director
Rodrigo De La Garza
Producer
Juan Pablo Osio
Creative Director
Juan Carlos Meza

Credits & Description:

Advertiser: COCA-COLA COMPANY
Agency: OGILVY & MATHER
Category: Special Build
Advertising campaign: THE HOT DEAL MACHINE
Account Manager: Alfonso Alcocer
Other Credits: Felipe Aguirre
Creative Director: Iván Carrasco
Other Credits: Jair Barron
Other Credits: Pedro Parra
Producer: Juan Pablo Osio
Chief Creative Officer: Miguel Angel Ruiz
Copywriter: Carlos Meza
Creative Director: Carlos Meza
Creative Director: Sergio Díaz
Art Director: Rodrigo De La Garza

Ambient Execution Description
The discounts were offered through a vending machine that was regulated via temperature along Mexican seashores. The hotter it gets, the lower the price would be to pay for a bottle of Sprite and if the temperature surpassed 35º Celsius, you could get a free Sprite.