| Epica Awards 2017 | ||
|---|---|---|
| Outdoor | Financial Services | Gold |
| LIA Awards 2017 | ||
| Integration | - | Grand LIA |
| Integration | - | Gold Winner |
| Cristal Festival 2017 | ||
| Corporate & PR | Corporate Responsibility | Gold |
| Corporate & PR | Corporate Responsibility | Grand Crystal |
| Outdoor | Insurance / Banking / Financial Service | Gold |
| Outdoor | Insurance / Banking / Financial Service | Grand Crystal |
| Design | Effectiveness | Gold |
| The ACT Responsible Cannes Tribute 2017 | ||
| Education | - | Favorite |
Entrant: Mccann New York, New York
Brand: State Street Global Advisors
Corporate Name of Client: State Street Global Advisors
Agency Account Executive: Peter Bracegirdle
Agency Account Supervisor: Molly Vossler
Managing Director: Devika Bulchandani
Regional Director: Rich O’Leary
Senior Project Manager: Steve Marchione
Agency: McCann New York, New York
Global Creative Chairman: Rob Reilly
Chief Creative Officer, North America: Eric Silver
Chief Creative Officers: Joyce King Thomas/Sean Bryan/Tom Murphy
Creative Directors: Dov Zmood/Vince Lim
Senior Copywriter: Tali Gumbiner
Senior Art Director: Lizzie Wilson
Design Directors: George Katz/David Mashburn
Chief Production Officer: Nathy Aviram
SVP Executive Integrated Producer: Christine Lane
Senior Integrated Producer: Deb Archambault
Senior Executive Producer: Bryan Roberts
Junior Producer: Doug Harrison
Senior Editor: Nathan Troester
Chief Communications Officer: Jeremy Miller
Head of Communications Strategy: David Broad
SVP Director of Social and Mobile: Gemma Craven
Production Company: Traction Creative, New York
Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Maker: Brett Berman/Eric Perini
Artist: Kristen Visbal
Synopsis:
More than ever, the world needed a reminder that women deserve an equal place. That they are not to be ignored or silenced. Fearless Girl did just that.
She was designed to promote State Street Global Advisor’s SHE fund: an investment fund for companies with more women in leadership. But Fearless Girl did more than get people to invest in this fund. She lived beyond advertising -- the young girl, standing up to Wall Street’s iconic, overwhelmingly masculine, Charging Bull.
Instantly, Fearless Girl became a symbol of female empowerment, the icon of International Women’s Day, and a piece of powerful city art. On social media, people across the world emulated her stance as an expression of personal empowerment. Today, Fearless Girl continues to show investors, politicians, celebrities, and, most importantly, millions of fearless women and girls alike that women are not to be bullied--now, or ever.