Statoil: STATOIL WITHOUT CARS

Credits & Description:

Category Outdoor
Subcategory Ambient
Entrant agency McCann Vilnius
Client U AB Statoil Fuel & Retail Lietuva
Brand STATOIL
Product/service STATOIL store
Date release 26.02.2015
Advertising agency McCann Vilnius
Account director Tomas Grieze
Art director Tadas Kazakevicius
Copywriter Lina Leimontiene
Creative director Mantas Velykis
How to create anticipation for most unexpected convenience store opening in Lithuania – STATOIL without fuel? With just one outdoor ad on the main avenue of Vilnius oldtown we decided to turn it to iconic fuel price pillar displaying take away food and drink prices. Lithuania has very strict rules for fuel station placements, so people were taken by surprise to see STATOIL sign in very inhabited area where it's impossible to open fuel station.