| One Show 2017 | ||
|---|---|---|
| Direct Marketing | Innovation In Direct | Merit |
| Print & Outdoor | Innovation In Print & Outdoor: Ambient Media | Merit |
| ADFEST 2017 | ||
| Media Lotus | Best Use Of Ambient: Large Scale | Silver |
| Direct Lotus | Best Use Of Direct Ambient: Large Scale | Gold |
| New York Festivals 2017 | ||
| Public Service Announcements / Communications | Activation & Engagement: Philanthropic Appeals | Third Prize Award |
In Australia, there's a serious lack of awareness around children affected by Rare Diseases. Thankfully, organisations like the Steve Waugh Foundation raise funding to provide grants for these kids. One of the Steve Waugh Foundation's fundraising events is their annual Captain's Ride - A 6-day, 700km Bike ride through NSW. This year, as part of an integrated campaign with Havas and Red Agency, we developed an idea that meant the children affected by Rare Diseases could become part of the ride.
Media: Outdoor
Category: Charities & appeals
URL: http://www.riderlessbike.com.a...
Client: Steve Waugh Foundation
Agency: Havas
Production: Finch
Country: Australia / New Zealand
Director: Kelvin Saik
Director: Vicki Saik
Executive Creative Director: Stu Turner
Executive Creative Director: Seamus Higgins
Art Director: Damian Galvin
Copywriter: Zac Pritchard
Producer: Amy Dymond
Producer: Hazel Gibson
Digital Creative Director: Josh Bryer
Digital Creative Director: gustavo vampre
Executive Producer: Corey Esse
Account Director: Carly Pelham
Agency Producer: Harriet Tahtouh
Senior Account Manager: Lawrence Pretty
Director of Applied Technology: Emad Tahtough
Senior Applied Technologist: Patrick Barnes
Applied Technologist: Albert Woffenden
Production Assistant: Cara Szabo