Sting: Messenger

Credits & Description:

"Blue Collar" is a series of illustration-based posters that aims to highlight the potency of Sting Energy Drink, and at the same time, pay tribute to the day-to-day heroics of blue collar laborers in the Philippines.
Each piece is set against an exaggerated depiction of Manila's chaos
Category: Drinks, non-alcoholic
Client: Pepsico Philippines
Agency: DDB PHILIPPINES
Country: Philippines
Creative Director: Patrick Miciano
Art Director: Fini Mara
Art Director: Adi Yapyuco
Copywriter: Denise Oyog
Copywriter: Kiten Capili
Associate CD / Art Director: Cardy Santos
Associate CD / Copywriter: Maan Agsalud
Client Team Director: Vina Henson
Retoucher: Jun Dela Cruz
Illustrator: Peter Mutuc
Account manager: Jackie Caruyan
Account manager: Denise Banatin