Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Directors: Yaneev Avital, Sagi Blumberg, Roy Cohen
Art Director: Dan Shany, Adva Alon
Copywriter: Michal Perry, Nadav Raviv, Oz Frenkel
Executive Client Director: Adam Polachek
Account Supervisor: Hagit Erez, Amichay Kattan
Account Manager: Sivan Talmor, Lia Gat, Michal Kalish
Head of Strategic Planning: Yoni Lahav
Head of Planning Group: Vered Golan
Planner: Inbal Leitner
Executive Branding Director: Zeev Ravid
Branding: Ayelet Gerzon, Liraz Levi
Published: March 2011