Suntory: KANPAI

Credits & Description:

Advertiser: SUNTORY HOLDINGS
Agency: DENTSU CHUBU
Category: Drinks (Alcoholic & Non-Alcoholic)
Other Credits: Designer:fuminari Kajiwara Retoucher:eika Hamanaka
Other Credits: Hironao Arai
Art Director: Hiroyuki Kato
Copywriter: Yasushi Yamanaka
Account Manager: Ataru Iwahashi
Other Credits: Teppei Nezu
Creative Director: Hideo Kato
Producer: Shohei Nakajima
Creative Director: Yasuyuki Kawano
Photographer: Yujiro Koyama

Dimensions
291.2cm x 103cm

Translation
For every displayed bottle, a happy toast is there.Japanese bars have a unique culture called ‘bottle keeping’ where one is able to keep one’s unfinished bottle and drink cheaply when they come again. It acts as a promise between friends to reunite, representing a human tie between guests, friends and bars. In most bars, the bottles are kept in the most eye-catching place of the bar which is behind the bar counter where it is always visible.In addition, toasting is a very common Japanese custom always done before drinking, which signals the beginning of pleasure.

Site Location
stations