Super Bonder: CHINESE VASE

Credits & Description:

Category: Ambient: Special Build

Advertiser: HENKEL

Product/Service: SUPERBONDER

Agency: ARS DDB

Executive Creative Director: Exequiel Rodriguez/Horacio Maggi

Creative Director: Exequiel Rodriguez/Horacio Maggi

Copywriter: Alejandro Iglesias

Art Director: Gustavo Rojas

Account Manager: Ramón Guzmán

Account Supervisor: Hector Rincón

Advertiser's Supervisor: Rafael Manzanilla

Illustrator: -

Typographer: -

Photographer: -

Producer: Javier Morón/Juan Carlos Záccaro

Date of First Appearance: Jan 8 2010 12:00AM

Entrant Company: ARS DDB, Caracas, VENEZUELA



Description of Ambient execution

An expensive vase accompanied by a digital board
was placed in a high footfall area of a mall. The digital board had censors built in that triggered a loud sound of porcelain shattering, every time someone walked in front of it. People reacted to this sound by turning around to see “what broke,” but to their surprise, they saw the undamaged vase and the message on the digital board.



English Translation of Main Headlines

Super Bonder. Dries in just 3 seconds.