Super Bonder: GLUED BUILDING

Credits & Description:

Category: Ambient: Special Build

Advertiser: HENKEL

Product/Service: SUPER BONDER GLUE

Agency: STRAWBERRYFROG BRAZIL

Executive Creative Director: Alexandre Peralta

Creative Director: Alexandre Peralta/Sidney Araújo

Copywriter: Guilherme Nesti

Art Director: Sidney Araújo/Marcelo Moura

Account Manager: Rodrigo Castro

Account Supervisor: Mariana Nogueira

Illustrator: Big Stúdios

Producer: Celso Costa

Other Credits: Jairo Soares/Daili Schoneborn

Date of First Appearance: Apr 29 2010 12:00AM

Entrant Company: STRAWBERRYFROG BRAZIL, São Paulo, BRAZIL



Description of Ambient execution

The ad went up in billboard format on the side of a building on José Paulino Street, in the city of Campinas, state of São Paulo. The crack was placed on the side of the building, giving the impression that it had been glued together with Loctite Super Bonder.



English Translation of Main Headlines

Super Glue