Sydney Dogs and Cats Home: Sydney Dogs and Cats Home

Credits & Description:

Agency: For The People
Client: Sydney Dogs and Cats Home
Artworker Andrew Sanney
Copywriter Jason Little
Design Director Johanna Roca
Designer Timothy Busuttil Ali Chalmers Braithwaite Thomas Ricciardiello
Developer Eugene Lai
Executive Creative Director Jason Little
Illustrator Johanna Roca
Photographer Tim Jones
Technical Architect Brady O'Halloran
Design Agency For The People
Brand Director (Client) Claire Garth Amanda Stokes
Strategic Director Damian Borchok
As a not-for-profit animal shelter, Sydney Dogs & Cats Home re-homes over 3000 animals each year. In order to give the animals the best possible chance possible of finding a new home, we elevated each one to celebrity status – complete with glamorous photos that capture their true quirks and personality. The logo itself is made up of interchangeable dog and cat icons – thousands of them, with one generated for every animal that arrives at the shelter. With each animal having its 15 minutes of fame, the shelter has a brand that centres around the positivity of adoption.