T-Mobile: PARKING TICKET

Credits & Description:

Type of entry: Ambient

Category: Stunts & Live Advertising

Advertiser: T-MOBILE

Product/Service: T-MOBILE

Agency: SAATCHI & SAATCHI London, UNITED KINGDOM

Advertiser T-MOBILE

Product T-MOBILE

Entrant SAATCHI & SAATCHI London, UNITED KINGDOM

Type of Entry: Ambient

Category: Stunts & Live Advertising

Title: PARKING TICKET

Advertiser/Client: T-MOBILE

Product/Service: T-MOBILE

Entrant Company: SAATCHI & SAATCHI London, UNITED KINGDOM

DM/Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM



Paul Siburn/Kate Stanners (Executive Creative Director)

Stephen Howell/Piers O'kelly (Copywriter)

Rick Dodds/Liam Scott (Art Director)

Post Production - The Mill (Illustrator)

Sound Design - Grand Central (Typographer)

Editor - John Mayes/Guy Savin (Art Buyer)

Laura Mills (Account Supervisor)

James Faupel (Producer)

Martin Mclaughlin (Account Manager)

Tom Gibson (Planner)

Martin Mclaughlin (Account Manager)

Tom Gibson (Planner)

Director - Jamie Rafn/Production Co Producer - Ray Leakey/Business Leader - Charles Pym (Other Credits)



Description of Ambient execution

Your phone bill is often more than you thought it would be, but not with T-Mobile’s You-Fix. So we created a stunt that turned a nasty surprise into a nice one. We issued hundreds of parking tickets all across Britain, but instead of a fine, we put cash inside and secretly filmed motorists’ reactions.