Tambour: BABIES

Credits & Description:

Category: Household: Other

Advertiser: TAMBOUR

Product/Service: PAINT

Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV

Executive Creative Director: Nir Livni

Creative Director: Eylon Goren

Copywriter: Yaron Perel

Art Director: Sagi Blumberg

Account Manager: Liron Ben-Yakov

Account Supervisor: Yael Yuz

Other Credits: Executive Client Director: Tal Fishbein/Planning Director: Yehoram Davidi

Date of First Appearance: Mar 7 2010 12:00AM

Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL



Description of Ambient execution

Brief:
Reinforce Tambour Paints positioning - "Look what color can do" - by showing the power of color.
Execution:
We erected two 240 square meter billboards on a building located on one of the busiest highways in the country.
The billboards featured two babies – a boy and a girl – and showed color makes telling the difference very simple.
Results:
The billboard which aired for a period of 3 months was seen by an average of 1,000,050 people per day.

*This billboard was part of a larger campaign which included TVCs.



English Translation of Main Headlines

Look what color can do