Advertiser: TARJETA NARANJA
Agency: BBDO ARGENTINA
Category: Transit
Advertiser's Supervisor: Carlos Ruda - Juan Pablo Mon - Marcos Belochercovsky - Jimena López
Copywriter: Juan Ure
Producer: Rodrigo Lema
Account Manager: Victoria Illanes
Art Director: Percy Bustos
Executive Creative Director: Rodrigo Grau - Ramiro Rodríguez Cohen
Planner: Florencia Leonetti
Other Credits: Production Company: Ursula. Executive Producer: Adrian D’amario. Music: Elefante Resonante
Account Supervisor: Soledad Rivas
Producer: Veronica Zeta
Ambient Execution Description
Tarjeta Naranja was a provincial credit card borned in Cordoba, heart of Argentina and cradle of good people. Its philosophy: make life easy and simpler for its customers.For the launching in Buenos Aires, the Nation’s capital, we carried that philosophy out in the fast paced city life. How? Turning a taxi ride into something enjoyable.150 taxis had a sign with an identifying characteristic of its driver so people could choose their taxi based on their driver.Results: 70 rides per taxi each day during 30 days. Virtually everyone of the 6MM inhabitants came in contact with this action.