Advertiser: TARJETA NARANJA
Agency: BBDO ARGENTINA
Category: Small Scale Special Solutions
Advertising campaign: SORRY
Other Credits: Executive Producer - Adrián D'amario (Missing Cat) - Elefante Resonante (Music)
Creative Director: Gustavo Chiocconi
Executive Creative Director: Ramiro Rodriguez Cohen
Account Supervisor: Soledad Rivas
Producer: Brion Design
Advertiser's Supervisor: Carlos Ruda - Juan Pablo Mon - Marcos Belochercovsky - Jimena López
Executive Creative Director: Rodrigo Grau
Photographer: Sergio Biagini
Account Supervisor: Victoria Illanes
Ambient Execution Description
NB. These were a promotional give-away inside banks. There’s a word that defines any financial institution: Money.But there’s one word missing from every financial institution’s vocabulary: Sorry.At Tarjeta Naranja we believe that we can be different. That’s why we recognize when we are wrong and we fix the problem.But we do something else: we give a simple gift.A little plant that asks for forgiveness. And when it grows, the word “Sorry” disappears.What we did wrong is hopefully left behind.And most importantly, the trust will again begin to grow.