Telia Outdoor INTERNET FREE ZONES by DDB Stockholm

INTERNET FREE ZONES
The Outdoor Advert titled INTERNET FREE ZONES was done by DDB Stockholm advertising agency for Telia in Sweden. It was released in Jan 2012.
Advertising campaign for Telia

Telia: INTERNET FREE ZONES

Brand
Telia
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
Sweden
Industry
Internet Service Providers
Agency
DDB Stockholm
Copywriter
Magnus Jakobsson
Art Director
Fredrik Lund
Art Director
Fredrik Simonsson
Copywriter
Linus Östholm
Executive Creative Director
Andreas Dahlqvist
Account Supervisor
Ann Ystén
Typographer
Peter Danielsson

Credits & Description:

Category: Special Build

Advertiser: TELIA SONERA SVERIGE

Product/Service: BROADBAND

Agency: DDB STOCKHOLM

Executive Creative Director: Andreas Dahlqvist

Copywriter: Magnus Jakobsson/Linus Östholm

Art Director: Fredrik Simonsson/Fredrik Lund

Typographer: Peter Danielsson

Account Supervisor: Ann Ystén

Advertiser's Supervisor: Annika Bagge

Account Manager: Cattis Håkansson

Planner: David Sandström/Jim Carlberg/Lisa Kopp

Account Manager: Cattis Håkansson

Planner: David Sandström/Jim Carlberg/Lisa Kopp

Other Credits: David Eriksson Hardware Design



English Translation of Main Headlines

Internet Free Zone



Ambient Execution Description

We distributed the Internet free zones throughout Sweden. On beaches, in parks and on golf courses. Inside the zones we placed a frequency jammer that blocked out the Internet. As soon as you entered the zone, you lost all connection. We offered people a chance to calm down. For real. Instead of CONNECT our message for the summer became DISCONNECT. At the same time, the Internet free zones became symbols of Telia’s outstanding Internet coverage.