Thalys Outdoor Sounds of the City, 5 [image] by Rosapark Paris
![Sounds of the City, 5 [image]](https://fcdn.me/640/9a8/thalys-sounds-of-the-city-5-image-0e856d5766976932a670bd9bb0.jpg "Sounds of the City, 5 [image]")
Thalys: Sounds of the City, 5 [image]
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Art Direction | Art Direction for Enhanced Poster Advertising | Wood Pencil |
| Direct | Direct Response/Press & Poster | Wood Pencil |
| Outdoor Advertising | Poster Advertising/Enhanced Posters | Wood Pencil |
Credits & Description:
Agency: Rosapark
Client: Thalys Train Network
Art Director: Olivier Lafaysse
Copywriter: Lucile Briotet
Creative Director: Mark Forgan
Creative Director: Jamie Standen
Director: Vincent Rodella
Executive Creative Director: Gilles Fichteberg
Executive Creative Director: Jean-François Sacco
Executive Producer: Hugo Legrand
Sound Designer: Matthieu Sibony
Sound Engineer: Raphael Ayache
Sound Engineer: Nicolas Majumder
Sound Engineer: Sylvain Rety
Production Company: Birth
Sound Design: Schmooze
Account Manager: Camille Hemet
Chief Executive Officer: Jean-Patrick Chiquiar
Managing Director: Delphine Drutel
Thalys wanted a fresh way to present their train destinations. Something different from the usual photos of famous tourist spots. We captured the sound identities of Paris, Brussels and Amsterdam and integrated them into three outdoor installations. Each city was represented by over 1000 sounds, and each sound had a unique headphone jack. The sounds included overheard conversations, street musicians, language lessons, market sellers, church bells, and archive sounds resulting from a partnership with the French National Audio-visual Archives.