| Cannes Lions, 2015 | ||
|---|---|---|
| OUTDOOR | ADAPTED OUTDOOR: ADAPTED BILLBOARDS AND OUTDOOR POSTERS | BRONZE - CAMPAIGN |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: TRAVEL, ENTERTAINMENT & LEISURE | BRONZE |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: LARGE SCALE | BRONZE |
| Clio Awards 2015 | ||
| Design | Other | Bronze |
| Out of Home | Product/Service: Billboard | Silver |
| Kinsale Sharks Awards, 2015 | ||
| Ambient | International Ambient Campaign - 3 executions or more qualify | Gold Winner |
| Media | Media Excellence - Innovative Media Strategy and Use | Silver Winner |
| LIA (London International Awards), 2015 | ||
| Billboard | Innovative Use of Billboard | Gold Winner |
| Billboard | Art Direction Campaign | Silver Winner |
| Design | Art Direction Campaign | Bronze Winner |
| Billboard | Consumer Campaign | Gold Winner |
| The NEW | Media Innovation | Gold Winner |
| Design | Experiential Marketing | Silver Winner |
| Design | Poster Campaign | Bronze Winner |
| Radio & Audio | Innovative Use of Radio & Audio | Bronze Winner |
| Epica Awards 2015 | ||
| Media Usage | Media Innovation - Traditional Media | Gold |
| Eurobest Awards, 2015 | ||
| Design | Brand Environments & Experience Design: Installation (Sculptural/ Spatial) & Environment | Grand Prix |
| Design | Communication Design: Posters | Silver Eurobest |
| Design | Use of Design Craft: Sound Design | Bronze Eurobest |
| Direct | Product & Service: Travel, Leisure & Retail (incl. e-commerce & restaurants) | Bronze Eurobest |
| Direct | Use of Direct Marketing: Direct Response Print or Standard Outdoor, including Inserts | Bronze Eurobest |
| Outdoor | Adapted Outdoor: Adapted Billboards and Outdoor Posters | Silver Eurobest Campaign |
| Outdoor | Digital Outdoor: Digital Posters | Silver Eurobest Campaign |
| Cristal Festival, 2015 | ||
| Brand Entertainment & Content | Best use or integration of experiential events | Emerald (Bronze) |
| Marketing Innovation | Travel, Leisure, Transport | Cristal (Gold) |
| Outdoor | Transport / Travel / Tourism | Cristal (Gold) |
| Outdoor | Interactive outdoor Experience | Cristal (Gold) |
| Outdoor | Interactive outdoor Experience | Grand Cristal France |
| Media | Transport / Tourism | Emerald (Bronze) |
| Media | Best Use Of Outdoor | Emerald (Bronze) |
| Grand Prix Stratégies du Brand Content 2015 | ||
| Affichage | Audiovisuel | Prix |
| Mobius Awards, 2015 | ||
| BRAND IDENTITY | Recreation, Tourism, Leisure & Travel Services | MOBIUS |
| BRAND IDENTITY | Recreation, Tourism, Leisure & Travel Services | BEST OF SHOW WINNER |
| D&AD Awards, 2016 | ||
| Art Direction | Art Direction for Enhanced Poster Advertising | Wood Pencil |
| Direct | Direct Mail | Wood Pencil |
| Direct | Direct Response/Press & Poster | Wood Pencil |
| Outdoor Advertising | Poster Advertising/Enhanced Posters | Wood Pencil |
| Cresta Awards 2016 | ||
| Outdoor | (Outdoor) - Transport & Communication | Grand Prix |
| Design | (Offline Digital Design) - Offline Digital Design | Grand Prix |
| The Golden Award of Montreux, 2016 | ||
| Creative Use Of Media | Best Use Of Ambient Media | Gold |
| New York Festival 2016 | ||
| Activation & Engagement | Activation & Engagement: Use Of Activation & Engagement: Print/Outdoor In A Promotional Campaign | Third Prize Award |
| Design | Design: Use Of Medium: Environmental Design: Exhibitions & Live Events | Third Prize Award |
| Media | Best Use Of Media: Direct & Collateral: Print Or Outdoor | Third Prize Award |
| Outdoor / Out Of Home | Outdoor / Out Of Home Marketing: Billboards / Installations / Posters: Products & Services: Transportation | Third Prize Award |
| Young Guns Awards 2015 | ||
| Creative - Out of Home Campaigns | Outdoor campaigns (can be a mixture of different mediums) | Bronze |
| One Show, 2016 | ||
| Cross-Platform | Consumer - Experiential Advertising / Installations | Merit |
| Print & Outdoor | Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) | Merit |
| Design | Innovation - Environmental / Immersive Design / Environmental / Immersive Design | Bronze Pencil |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic | Merit |
| International ANDY Awards 2016 | ||
| Out-of-home | Transportation | Bronze |
| ADC Annual Awards 2016 | ||
| DESIGN | POSTER DESIGN: ELECTRONIC BILLBOARD | Silver |
| ADCE Awards 2016 | ||
| Print & Outdoor | Poster Advertising | Gold |
Advertiser: THALYS TRAIN NETWORK
Brand: Thalys
Media: Ambient
Category: Transport & Tourism
Agency: Rosapark
Geo: France
Thalys Trains: Sounds of the City
Advertising Agency: Rosapark, Paris, France
Creative Directors: Mark Forgan, Jamie Standen
Art Director: Olivier Lafaysse
Copywriter: Lucile Briotet
Co-Founders: Jean François Sacco, Jean Patrick Chiquiar, Gilles Fichteberg
Managing Director: Delphine Drutel
Account Manager: Camille Hemet
Sound Producer: Matthieu Sibony / Schmooze
Sound Mixing: Sylvain Rety / Schmooze
Case Director: Vincent Rodella
Production Company: Birth
Producer: Hugo Birth
Published: April 2015
Description of the Project:
May 2015 in France was a bonanza for holidays – 3 out of 4 weekends were holiday weekends. Thalys wanted to activate people to book tickets to visit cities on the Thalys train network.
We captured the sound identities of Paris, Brussels and Amsterdam, and integrated them into three outdoor installations. Each city was represented by over 1000 sounds. Each sound had a unique headphone jack, and these days, most pedestrians carry a pair of headphones and were able to stop and interact with the installation.
The sounds included overheard conversations, street musicians, language lessons, market sellers, church bells, scam artists routines, and hundreds more.
The installations changed perceptions about nearby cities on the network. Thousands of people interacted with them and visits to Thalys.com spiked by 20,000 impressions, a 58.5% increase on the average for that time of the year. During France's three holiday weekends, trains between Paris, Brussels and Amsterdam sold out. Ticket data also reported an increase in the flow of passengers into France from Amsterdam and Belgium.