Cosmopolitan Outdoor, Design & Branding, Case study Monarch by Digital Kitchen

The Outdoor Advert titled Monarch was done by Digital Kitchen advertising agency for subbrand: The Cosmopolitan Of Las Vegas (brand: Cosmopolitan) in United States. It was released in Mar 2013.

Cosmopolitan: Monarch

Released
March 2013
Posted
March 2013
Creative Director
Executive Creative Director

Awards:

London International Awards 2013
DesignEnvironmental Installations/Displays - PermanentBronze Winners
One Show 2014
DesignSpatial Design / Indoor SpacesMerit Pencil
The New York Festival, 2014
DesignHospitality & LeisureThird Prize Award

Credits & Description:

Entrant: Digital Kitchen, Chicago
The Cosmopolitan of Las Vegas
Title: "Monarch"
Corporate Name of Client: The Cosmopolitan of Las Vegas
Agency Account Director: Andrea Silverman
Agency: Digital Kitchen , Chicago
Chief Creative Officer: Mark Bashore
Executive Creative Director: Anthony Vitagliano
Creative Director: Chad Ashley
Associate Creative Directors: Jason Esser
Stephanie Santillan-Lopez
Managing Director: Jeff Brecker
Head of Production: Colin Davis
Director - Live Action: Noah Conopask
Animators: Joe Donaldson
Peter Kallstrom
Joe Ball
Editors: Jason Esser
Nate Pence
Camille Durand
Colorist: Jeremy Stuart
Director of Photography: Omer Ganai
Music: The Chromatics
Concept/Cultural Reference:
The Cosmopolitan of Las Vegas is a unique and industry-leading travel destination characterized by an innovative combination of architecture and curated multimedia. The resort has once again expanded the limits of guest experience with its newest installation, Monarch.
Monarch delivers an array of luminous color on the lobby's eight massive floor-to-ceiling video columns, transforming lustros footage of gorgeous models into a living sculpture, both sultry and mirthful, challenging the guests' perceptions of what is real or fantasy. Perceptions of beauty and the female form are re-imagined through a unique choreography of reflection and motion.