The Danish Association of Midwives Outdoor The midwife crisis [image] 3 by Saatchi & Saatchi Copenhagen

The midwife crisis [image] 3
The Outdoor Advert titled The midwife crisis [image] 3 was done by Saatchi & Saatchi Copenhagen advertising agency for The Danish Association of Midwives in Denmark. It was released in Jan 2017.
Advertising campaign: The midwife crisis

The Danish Association of Midwives: The midwife crisis [image] 3

Brand
The Danish Association of Midwives
Media
Outdoor
Released
January 2017
Posted
January 2017
Market
Denmark
Industry
Public awareness
Agency
Saatchi & Saatchi Copenhagen
Art Director
Sebastian Hartboel
Art Director
Peter Conlan
Copywriter
Mikkel Jønsson
Illustrator
Rasmus Lundsteen

Credits & Description:

Category: Public Interest, NGO
Media: Outdoor
Brand: The Danish Association of Midwives
Agency: Saatchi & Saatchi
Geo: Denmark
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Managing Director: Annette Piilgaard
Art Directors: Sebastian Hartboel, Peter Conlan
Copywriter: Mikkel Jønsson
Illustrator: Rasmus Lundsteen
Finalization: Mette Pedersen
Additional Credits: Marie Christine Frederiksen, Cecilie, Jelstrup Larsen
Published: January 2017
Description: Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.