The Natural Resources Defense Council (NRDC): Save The Food ~ BEST IF USED, 1

Credits & Description:

Agency: Sapientnitro
Brand: Natural Resources Defense Council
Country: Usa
Global Cco: Donald Chestnut
Chief Creative Officer: Gary Koepke
Executive Creative Director, Experience Lead: John Mchale
Executive Creative Director, Creative Lead: Matthew Atkatz
Creative Director: Andrew Goldstein
Creative Director: James Allen
Senior Producer: Monica Alameda
Senior Designer: David Iglesias
Copywriter: Faye Ibars
Post Supervisor: Ariel Bellumio
Editor: Louis Palacios
Developer: Emilio Acebo
Ux Design: Katie Plua
Synopsis:
The SAVE THE FOOD campaign aims to raise awareness and change behaviors around food waste in the U.S. The integrated campaign launched on April 20th and will run for the next three years. The communications hierarchy uses Broadcast TV, Online Film, Digital Banners, pre-roll ads, press, and out-of-home to raise awareness on the issue. All communications drive traffic to savethefood.com, which provides educational information and facts on how to make meaningful change on the issue. Each piece of site content is bite-sized and shareable in social media to further spread our message.