| Creative Circle 2017 | ||
|---|---|---|
| Innovation | Best Innovation/use Of New Technology | Bronze |
| Outdoor | Innovative Use Of OOH | Silver |
| Outdoor | Best Digital Poster (campaign) | Silver |
| Digital | Best Use Of DOOH | Bronze |
Brand: News Uk
Agency: Kinetic & Pulse Creative
Creative: Robin Garton & Jon Burley, Jim Bolton
Additional: Lee Ford, Andy Peel, Simon Davenport, Will Grave, Danny Josephs, Jim Dyer, Georgie Ambrose, Matt Mint, Emma Jameson, Rosh Singh, Dom Murray, James Gardner
Synopsis:
The Sun went Tournamental for the Euros. Utilising nearly 800 DOOH screens across England, Scotland, Wales and Northern Ireland, we managed to capture the mood of the nations by writing over 400 unique ads. Our CMS allowed us to write and publish new headlines as the action unfolded resulting in the UK’s biggest and most reactive DOOH campaign ever. Fan-tastic.