Cresta Awards 2020 | ||
---|---|---|
Moving Image | TV or Cinema Commercial over 60 seconds | Bronze |
Print, Ooh | Large format billboard poster | Shortlist |
Print, Ooh | Print ad | Shortlist |
Title of Entry: Childhood And Cancer Don't Belong Together
Brand: The Swedish Childhood Cancer Fund
Product/Service: Childhood Cancer Research
Client: The Swedish Childhood Cancer Fund
Entrant Company: Garbergs
Creative Agency: Garbergs
Creative Director: Fredrik Sundqvist
Creative Director: Mattias Dahlqvist
Art Director: Mattias Dahlqvist
Designer: Lowe Steiner
Copywriter: Fredrik Sundqvist
Account Executive: Mehrnaz Bejne
Account Manager: Birgitta Bergström
Date of Release: 2019-12-01
Notes: Childhood and Cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the two words in various ways. Pushing cancer away. On this subway billboard we even let Eston, 7, push cancer out of the frame.