The Times: Maze

Credits & Description:

Brand: The Times
Agency: Pulse Creative London (Pulse/CHI)
Creatives: Robin Garton/ Micky Tudor
Synopsis:
Following the shock result of Brexit, we were briefed to launch a tactical OOH campaign to remind the public of where to turn for the best insight during this time of uncertainty and confusion. The executions were all written as the news developed. Maze during the uncertainty in the days after the result, reflecting how people, politicians and the media felt about what was to come.
The Times and The Sunday Times “Know your times” by Pulse Creative.
The latest campaign by Pulse Creative, News UK’s on-site agency, focuses on the need for trusted news sources to make sense of the fast-changing world.
The work is based on in-depth audience analysis by the behaviour change consultancy Verbalisation.
The “Know your times” end-line and visual identity have been designed to appeal to modern readers who need news on a variety of platforms and across a diverse range of subjects.