The One Show: Write [alternative color spectrum]

Credits & Description:

Media: Outdoor
Advertised brand: The One Club – The Young Ones
Advert title: The Young Ones – Create Your Career
(Translation of headline to English: The Young Ones – Create Your Career)
Advertising Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG, Munich, Germany
Global Chief Creative Director: Alexander Schill
Creative Innovation Director: Franz Roeppischer & Lorenz Langgartner
International Account Director: Diane Schulz
Junior Art Director: Pedro Nogueira Gropo
Additional credits:
Artist: Frank Graefe
Artist: Daniel Kuhnlein
Artist: Thomas Prochnow
Artist: Christian Mittelmaier
Artist: Mona Franz
Published: December, 2016
Description/Release synopsis:
CHALLENGE
„The Young Ones“ is the biggest international creative competition for students.
Our job was to promote participation and especially the new „Portfolio Competition“, in which free work in categories like „Illustration“ or „Game Design“ can be entered.
IDEA
1. By participating, youngsters can present themselves to top employers and improve their career opportunities.
2. Many figures of speech on the topic „career“ use vocabulary from the field „creation/design“.
SOLUTION
Eight visuals in which the iconic „Pencil“ logo of „The Young Ones“ is interpreted in different craft styles, with headlines combining the style with the benefit „career“.