Tiger Beer Outdoor, Case study Air-Ink [image] 5 by Marcel Sydney

Air-Ink [image] 5
The Outdoor Advert titled Air-Ink [image] 5 was done by Marcel Sydney advertising agency for Tiger Beer in Australia. It was released in Dec 2016.

Tiger Beer: Air-Ink [image] 5

Released
December 2016
Posted
December 2016
Market
Production Agency
Senior Art Director
Senior Copywriter
Executive Creative Director
Senior Copywriter
Senior Art Director

Awards:

Spikes Asia 2017
OutdoorIntegrated Campaign Led By OutdoorBronze Spike
D&AD Impact 2017
Environmental Sustainability-Graphite Pencil

Credits & Description:

Client: Heineken Asia Pacific Pte. Ltd.
Agency: Heineken Asia Pacific Singapore, Singapore
Entrant: Heineken Asia Pacific Singapore, Singapore
Idea Creation: Marcel Sydney, Australia
Media Placement: Starcom London, United Kingdom
Media Placement 2: Flora&Faunavisions Berlin, Germany
Media Placement 3: Starcom Singapore, Singapore
Media Placement 4: Spark Foundry New York, Usa
Media Placement 5: Curious Few, Hong Kong
Pr: Edelman Singapore, Singapore
Pr 2: Msl Hong Kong Kwun Tong, Hong Kong
Pr 3: Ogilvy Public Relations Worldwide Singapore, Singapore
Pr 4: Schroder+Schombs Pr Berlin, Germany
Pr 5: Braya New York, Usa
Production: Goodoil Films Sydney, Australia
Production 2: Heckler Sydney, Australia
Production 3: Squeak E Clean Productions Los Angeles, Usa
Additional Company: Graviky Labs Bangalore, India
Founder / Creative Chairman: David Nobay (Marcel Sydney)
Executive Creative Director: Scott Huebscher (Marcel Sydney)
Senior Copywriter: Gavin Chimes (Marcel Sydney)
Senior Art Director: Leslie Sharpe (Marcel Sydney)
Head Of Production: Holly Alexander (Marcel Sydney)
Creative Technologist: Anirudh Sharma (Graviky Labs)
Senior Print Producer: Chris Beghin (Marcel Sydney)
Senior Print Producer: Simon Davis (Marcel Sydney)
Client Services Director: Ryan Bernal (Marcel Sydney)
Account Director: Alex Buckland (Marcel Sydney)
Chief Strategy Officer: Iona Macgregor (Marcel Sydney)
Senior Planner: Cathy Song (Marcel Sydney)
Account Manager: Knox Cassidy (Marcel Sydney)
Account Manager: Osmond Go (Marcel Sydney)
Traffic Manager: Toni Carter (Marcel Sydney)
Head Of Art: Emmanuel Bougneres (Marcel Sydney)
Senior Art Director: Jeremy Hogg (Marcel Sydney)
Senior Copywriter: Kevin Masters (Marcel Sydney)