Tiger Soft: MY DOOR

Credits & Description:

Advertiser: TIGER SOFT (1998) CO.
Agency: Y&R THAILAND
Category: Special Build
Producer: Amornmarn Rattanarakpinyo
Art Director: Anchalika Ketwattanachai
Photographer: Boonsunh Chalard (Sunhouse Studio)
Copywriter: Jakkaphong Kirdtongkum
Account Supervisor: Managing Partner - Attapat Pothinam
Advertiser's Supervisor: Managing Director - Somsak Tantitanawat
Chief Creative Officer: Marcus Rebeschini
Chief Creative Officer: Trong Tantivejakul
Executive Creative Director: Jon Chalermwong
Other Credits: Print Producer - Tanabodee Nelabusabanon
Illustrator: Visionary
Ambient Execution Description
We placed people-shaped doors on hallway in each floor of condominium buildings in areas such as Prompong ,Udomsuk and Punnavithi. These unique doors have character of people and had a biometric fingerprint lock on each one of them. The individually shaped doors indicated that only one person (the owner) can walk through them.