Time Out: THIS WAY OUT

Credits & Description:

Advertiser: TIMEOUT PARIS
Agency: BABEL
Category: Small Scale Special Solutions
Account Supervisor: Anne Levesque
Copywriter: Jean Desportes
Producer: Jeanne Halfon
Art Director: Kamel Makhloufi
Account Manager: Laure Truchot
Illustrator: Mark Borgoins
Executive Creative Director: Paul Wauters
Account Manager: Rosie Clifton Van Vliet
Copywriter: Romain Grange
Art Director: Frederic Munoz
Ambient Execution Description
To make Parisians aware of Time Out's nightlife expertise, we decided to make the brand a synonym for 'going out', or rather the french word for it: 'sortie'. As 'sortie' also means 'exit', all we had to do is stick the Time Out logo next to every exit sign in public places: metro, train station, museums, parkings, shopping centres, office buildings, public buildings,...Simple, cheap, efficient.