Toronto Crime Stoppers: Alex

Credits & Description:

Media: Outdoor
Category: Charities & appeals
Client: Toronto Crime Stoppers
Agency: DDB Canada Toronto
Country: Canada
Executive Creative Director: Paul Wallace
Creative Director/ writer: Allan Topol
Creative Director/ art director: craig ferguson
Photographer: Juno Jung
Retoucher: Jon Krogh
Print Producer: Mary Manale
Account team: Krisztina Virag
Account team: Carly Andrews
Senior Production Artist: Jason Taylor
Project Coordinator: Nadine Farhat
Senior Project Manager: Chad Buechler
Proof Reader: Stephen Vogan
Proof Reader: Éric Langeron
Synopsis:
Toronto Crime Stoppers powerful new public service campaign cleverly conveys air transport as a common vehicle for traffickers. Developed pro bono by DDB Canada Toronto, the campaign creative shows arresting photos of young women gagged with airline baggage tags, with copy urging those to "Speak Out For Those Who Can’t." Campaign creative drives users to StopHumanTraffic.ca to learn about the signs of human trafficking.
"Knowing the majority of Canadian sex trafficking victims are domestic, and are moved across the country several times a week, we decided to draw attention to where these girls can be spotted and prompt the public to do what they cannot: speak out," says Craig Ferguson, creative director, DDB Canada Toronto.