Tourism Ireland: Doors Of Thrones [presentation image]

Credits & Description:

Title: Doors Of Thrones
Agency: Publicis London
Brand: Tourism Ireland
Country: United Kingdom
Entrant Company: Publicis London
Advertising Agency: Publicis London
Media Agency: Carat, London
Pr Agency: Publicis London
Production Company: Believe Media, London
Executive Creative Director: Dave Monk (Publicis London)
Creative Director: Pavlos Themistocleous (Publicis London)
Art Director: Josh Norbury (Publicis London)
Senior Producer: Kal Parmar (Publicis London)
Account Manager: Ben Mckee (Publicis London)
Account Director: Alex Buckland (Publicis London)
Head Of Image Production: Mark Wesley (Publicis London)
Director: Tash Tung (Believe Media)
Director: Andrew Stewart (Subfish)
Account Executive: Joy Desseigne (Publicis London)
Social Media Strategist: Radd Nadesenanthan (Publicis London)
Copywriter: Leo Bellis-Jones (Publicis London)
Illustrator: Ian Macarthur (Freelance)
Designer: Duncan Rogers (Publicis London)
Digital Producer: Rachel Haines (Publicis London)
Illustrator: Sam Dunn (Freelance)
Illustrator: Steve Mitchell (Freelance)
Illustrator: Joannna Malecka (Freelance)
Illustrator: Alice Duke (Freelance)
Illustrator: Kieran Mckay (Freelance)
Illustrator: Compain Samuel (Freelance)
Synopsis:
Game of Thrones has been filmed on location in Northern Ireland for 6 years.In January 2016, The Dark Hedges - a major Game of Thrones filming location and 400-year-old tourist attraction, was hit hard by Storm Gertrude. Amidst the devastation, one thing remained. Wood. And lots of it.Over 10 weeks, we transformed the trees that fell that day into 10 beautifully crafted, bespoke doors. Each depicting an episode from GoT season 6. Every week a new door was installed at the beating heart of a Northern Irish community – the local pub of a GoT filming location. Together the doors now form a pub-crawl through season 6 that spans the length and breadth of the country. We turned a devastated tourist attraction, into a brand new one. A permanent fixture embedded in Northern Irish culture, that celebrates their links with the most popular TV show of all time.
Entry Summary:
The rugged yet beautiful landscape of Northern Ireland provides the perfect backdrop for the mythical land of Westeros. Tourism Ireland tasked us with attracting more fans to visit, and tempting them to travel around the whole country whilst they are there. The show’s audience already generated a huge amount of chatter and content online, so anything we produced solely through digital channels risked being drowned out. We knew that the answer lay in creating a physical experience in the country that fans could visit and be part of, but it wasn’t until a seemingly terrible event occurred that an opportunity presented itself. A recently devastated iconic 400-year-old tourist attraction known as The Dark Hedges (that also happens to be one of the show’s most well-known filming locations) became our media, allowing us to draw attention to other filming locations across the country, and build a lasting legacy for fans.