Tourism Toronto: CHEATING WALL

Credits & Description:

Category: Digital Outdoor

Advertiser: TOURISM TORONTO

Product/Service: TOURISM TORONTO

Agency: CP+B

Chief Creative Officer: Rob Reilly

Creative Director: Michael Murray/Darren Richardson/Aaron Starkman

Copywriter: Jane Murray

Art Director: John Thai

Account Supervisor: Grace Castaneda/Cheryl Mckenzie

Producer: Jennifer Dark

Account Manager: Daniella Casasanta

Planner: Ryan Roberts/Jane Healy

Account Manager: Daniella Casasanta

Planner: Ryan Roberts/Jane Healy

Other Credits: Designer: Genevieve Beharry/Digital Artist: William Leung/Retoucher: Jeremy Thompson



English Translation of Main Headlines

Toronto and Montreal are bitter rivals. Montrealers rarely visited Toronto—despite being only a few hundred km away. Tourism Toronto created a live, interactive portal known as The Cheating Wall, which allowed Torontonians and Montrealers to virtually visit each other's cities. They could use The Cheating Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall itself consisted of separate HD video panels, each with their own camera, microphone, sensor and speaker; allowing people to fully interact with someone individually.



Ambient Execution Description

Toronto and Montreal are bitter rivals. Montrealers rarely visited Toronto—despite being only a few hundred km away. Tourism Toronto created a live, interactive portal known as The Cheating Wall, which allowed Torontonians and Montrealers to virtually visit each other's cities. They could use The Cheating Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall itself consisted of separate HD video panels, each with their own camera, microphone, sensor and speaker; allowing people to fully interact with someone individually.