Toyota: Case study

Credits & Description:

Company Entering : Dentsu Creative X Inc., Tokyo
Title : The Beauty Of Food Logistics
Brand : Logistics& Forklift
Advertiser : Toyota L&f
Agency : Dentsu Inc., Tokyo/arc.B2c,Inc., Tokyo
Creative Director : Masahisa Nakamura (arc.B2c,Inc.)
Copywriter : Kunihiko Mishima
Art Director : Yusuke Koyanagi
Account Executive : Ryouhei Morimoto/shiogo Kazuki
Agency Producer : Yumeno Suzuki
Print Production Company : Dentsu Creative X Inc., Tokyo
Designer : Katsuhiro Uto/junko Yoshida
Print Producer : Shinya Tamura (dentsu On Demand Graphic Inc.)
Background overview :
Overcoming the barriers of distance and time, food from around the world makes its way to japan, and then back out into the world again. The evolution of japanese cuisine is inseparable from the evolution of food distribution. And this nation that boasts a culinary culture famous throughout the world, also boasts a world-class system of food distribution. Cheaper, cleaner, fresher. These illustrations portray the flow of food products so vibrantly they nearly dance off of the page.