| Cannes Lions 2012 | ||
|---|---|---|
| Outdoor Lions | Transit | Silver |
| Cyber Lions | Best Digitally Led Integrated Campaign | Silver |
| Cyber Lions | Automotive Products & Services | Silver |
| Eurobest 2012 | ||
| Branded Content & Entertainment | Best Use or Integration of Gaming and/or Digital Media | Bronze |
| Interactive | Cars & Automotive Services | Gold |
| Integrated | Integrated | Silver |
| Interactive | Digitally Led Integrated Campaigns | Grand Prix |
Type of entry: Ambient
Category: Transit
Advertiser: TOYOTA BELGIUM
Product/Service: TOYOTA IQ
Agency: HAPPINESS BRUSSELS, BELGIUM
Advertiser TOYOTA BELGIUM
Product TOYOTA IQ
Entrant HAPPINESS BRUSSELS, BELGIUM
Type of Entry: Ambient
Category: Transit
Title: TOYOTA IQ STREETVIEW
Advertiser/Client: TOYOTA BELGIUM
Product/Service: TOYOTA IQ
Entrant Company: HAPPINESS BRUSSELS, BELGIUM
DM/Advertising Agency: HAPPINESS BRUSSELS, BELGIUM
Description of Ambient execution
The Toyota iQ completed Google Street View in Belgium by filming all streets Google couldn’t get into.
A PR strategy and making of video led people to our version of the Street View site.
There people could tag their streets to invite the street view crew.
When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be