Trane: Sound [outdoor]

Credits & Description:

AGENCY: Young & Laramore
Carolyn Hadlock, ECD/ Principal
Bryan Judkins, Creative Director / Principal
Scott King, Associate Creative Director
Dan Shearin, Senior Art Director
Deidre Lichty, Senior Writer
Sara Frucci, Designer
Tom Denari, President & Chief Strategy Officer
Brad Bobenmoyer, Vice President, Account Director
Dave Theibert, Account Supervisor
Sarah Davis, Account Manager
Catherine Watson, Associate Account Manager
Kari Peglar, Senior Consumer Insight Strategist
Amy Jo Deguzis, Executive Producer

PRODUCTION COMPANY: Rattling Stick
Richard Kaylor, Head of Production
Jeff Shupe, Executive Producer
Mark Hall, Line Producer
James Frost, Director
Masanobu Takayanagi, Director of Photography

EDITORIAL: Lost Planet
Josh Hegard, Editor
Gary Ward, Executive Producer
Tim Kirkpatrick, Producer
Garrett McDonald, Assistant Editor

END TAG / GRAPICS: Gentleman Scholar
Will Campbell, Creative Director
Will Johnson, Creative Director
Nicole Smarsh, Producer

ORIGINAL MUSIC: Phantogram “When I'm Small”
Bankrobber/Barsuk, Master Liscense
Reservoir, Publishing Liscense
Universal, Publishing Liscense

SOUND DESIGN / MIX: Beacon Street Studios
Adrea Lavezzoli, Producer
Kate Vadnais, Producer
Rommel Molina, Engineer
Amber Tisue, Engineer

PHOTOGRAPHY
Benedict Redgrove, Photographer
Tracey Quigley, Executive Producer
John Moore, Producer

BEHIND THE SCENES
Lee Cherry, Camerman
Ryan Canestro, Audio

Synopsis:
Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, the new campaign, titled “Tested to Run” highlights the rigorous testing methodologies and hard-working engineering teams that are as hard to stop as their products.
The campaign will launch nationally in September and will include TV, online video, radio, print, social media, and digital banner ads. The media partners include HGTV and DIY with programmatic cable channels including CNN, MSNBC, ESPN, Discover and others. Online video partners for the campaign include Bloomberg, CNN, CNET, Huffington Post, NY Times, WSJ and others.
While Trane’s creative strategy has evolved, Y&L will continue to use the brand’s well-known tagline, “It’s hard to stop a Trane.”