| New York Festival 2012 | ||
|---|---|---|
| Beverages: Non-alcoholic | Outdoor / Out-Of-Home: Products & Services | Bronze World Medal |
| One Show 2012 | ||
| One Show | Experiential Advertising / Installations | Merit |
| One Show Interactive | Online Films & Video / Event or Live Webcast - Single | Merit |
| One Show Entertainment | Events and Installations | Gold |
| Clio Awards 2012 | ||
| Out of Home | Ambient | Bronze |
| Intercontinental Advertising Cup, 2012 | ||
| Best of Products & Services | BEST OF BEVERAGES | Cup Winner |
Tropicana France creates billboard powered entirely by oranges. Afterwards, all the oranges were collected and reused in a compost or to produce biogas.
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie RĂ©gis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC
Tropicana a créé une installation lumineuse qui utilise comme seule source d'énergie celle contenue dans les oranges ! A la suite de cette expérience, toutes ont été récupérées et réutilisées pour produire du biogaz ou du compost.
Keywords: tropicana, energy, orange, oranges, natural, france, electricity, billboard, power, clean, green, juice, energie, naturelle, cool, amazing, wtf, insane, wow, incredible, unique, paris, battery, zinc, copper, charges, fruit, citrus, volt, watt, electrolytes, new, technology, science