Uhu: UHU ON THE SPOT

Credits & Description:

Advertiser: BILT
Agency: LEO BURNETT INDIA
Category: Small Scale Special Solutions
Illustrator: Arijit Gupta
Copywriter: Abhishek Chaswal
Art Director: Arijit Gupta
Creative Director: Arijit Gupta
Advertiser's Supervisor: Hitesh Singla
Photographer: Mukul Raut
Executive Creative Director: Sainath Saraban
Account Supervisor: Sreekumar B
Typographer: Arijit Gupta
Art Buyer: Ballarpur Industries Limited
Producer: Elements Production House
Chief Creative Officer: K V Sridhar
Account Manager: Sreekumar B
Ambient Execution Description
The task was to introduce UHU, the all purpose adhesive, in a memorable way. We created disjointed wall paintings of daily household objects that came together when seen from a particular spot. These wall paintings were created close to points of availability, in and around local markets, and areas with a high density of office-goers and students.