Umbro Outdoor MOVING IN by DDB Johannesburg
The Outdoor Advert titled MOVING IN
was done by DDB Johannesburg advertising agency for Umbro in South Africa. It was released in Nov 2009.
Umbro: MOVING IN
Brand
Media
Released
November 2009
Posted
November 2009
Market
Agency
Executive Creative Director
Art Director
Art Director
Producer
Credits & Description:
Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: UMBRO
Product/Service: RETAIL OUTLET
Agency: DDB SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Art Director: Julie Maunder/Brendan Hoffmann
Producer: The Imaginarium
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: DDB SOUTH AFRICA, Johannesburg, SOUTH AFRICA
Description of Ambient execution
Umbro needed something that would create hype around their new stores opening. Instead of the usual 'coming soon' posters in the windows, we took typical moving boxes and reshaped them into letters, which spelt out our message. This fun display attracted the attention of passers by and even led to some pre-opening sales.